The first thing that needs to be impressed on stand staff is that the “Can I help you?” approach simply invites the “No thanks, I’m just looking” response. And that’s the end of the interview and another selling opportunity has been wasted.
17 August 2014
16 December 2013
Pop-up Exhibition stands are usually described in terms of the number of quadrants that make up the framework. Most popups are 3 quadrants high and either 3 or 4 quadrants wide and are therefore referred to as a 3×3 or a 3×4. Alternatively the 3×3 could be referred to as a 3 drop popup and the 3×4 as a 4 drop popup.